When a Piece of Bread is not a Piece of Bread –

In 2008 HSBC Bank unrolled a brilliant advertising campaign. Called “Different Values”, the campaign showed three pictures side by side.

Sometimes it was three identical pictures with a different word across each picture:


Other times it was three different pictures with the same word across each picture:


9 thoughts on “When a Piece of Bread is not a Piece of Bread –

  1. Love this post, today as I entered the mall, the aroma of cinnamon wafted down tantalizingly towards me from Cinnabon as it always does, It is a hard to resist smell but resist I must because of my diabetes. i do give in to it now and then pretending that it doesn’t matter and hiding the effects from my family. One of the few sweet things I give in to. From now on thanks to Fernanda i will think piece of bread and maybe the effect will be of a piece of bread.
    I love the HSBC campaign. :) It reminds me of some friends we had. They were a Canadian family who had moved to Kuwait while the father was working in United nations Kuwait Iraq Observation Mission – UNIKOM. The family- parents and three daughters embraced everything about the place and used to shop from the local Friday Souq for souvenirs. They collected many things with Quranic writings in Arabic . When they had to leave they sorted much of their stuff taking little, selling most and giving a lot away to friends like most people do. I received all the Islamic frames and things as they did not want to pass it on to people who may not show respect.
    Many years back there was a Hindu lady in Kuwait who was a dressmaker. I had taken my daughter to her place to get a dress made. Around and on her apartment door were many verses from the Quran. When I asked her about it she said they were put there by the previous tenants and she and her husband had not removed them for after all they were about God. That sort of reverence was once very common in India, where people respected all religions.


    1. I live your comment and both if the stories you shared, particularly the last one. The ability to be strong and secure in one’s faith, beliefs, and values so that we can embrace others without being threatened is a gift. It sounds like that’s what the woman in India did.
      As for the cinnamon rolls– one day you, me, and Robynn will go get ‘bread’ in Kuwait together!


  2. I’m thankful to Fernanda for letting me call cinnamon rolls bread!!! I love ‘bread’ very much!!
    Your take on the HSBC ad campaign is so interesting to me. I really thought it was clever and insightful. But I can totally see how it could be offensive and superficial.
    In the end—words matter!


    1. Exactly – “Could you pass me a piece of ‘bread’ please?!” I actually thought the ad campaign was brilliant. The same thing translated into real life situations however can be like your Flush-free Niacin post, worthy of a blush and flush.


  3. Great post. Communication break down happen all too often. Husband and I have entirely different definitions of the phrase “I cleaned the kitchen.” To him it means he put the dishes in the dishwasher. To me it means; dishes in the dishwasher, counters wiped, clean dishes and various items put away, sink cleaned and so on.

    Also, Hubman will occasionally go into a rant about “those damned liberals.” I always get a kick out of yanking him short with a question, “Bub, I’m a liberal, therefore all those derogatory things you just said apply to me. Is this how you perceive me? Do you see me as lazy, immoral, greedy, irrational, etc.?” His answer is usually a mumbled “uh, well, no, uh, …I just meant, uh…oh..whatever.”


    1. Great comment Trinity! I’ve often said that my husband and I have a cross-cultural marriage. At heart – every marriage is cross-cultural, some just seem more obvious! On the liberal label – in our part of the country people are automatically labeled “conservative” – what do these labels even mean? That’s why I’m a registered independent. Sick of the labels.


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